Sheila Cole Sales Management Process Driver of Scalable Growth

Helping companies scale revenue through disciplined execution, modern sales infrastructure, and accountability.

ABOUT SHEILA

Professional Overview
I’m fueled by a relentless drive to achieve, a natural instinct to see the best path forward, and a love of bold ideas. I thrive where others see complexity — connecting dots, inspiring teams, and executing strategies that turn vision into growth.

My work is powered by curiosity, discipline, and creativity: a commitment to excellence, an instinct for clarity and direction, and a passion for innovative thinking. I believe that success is never accidental — it’s built through focus, courage, and the willingness to see what’s possible before others do.

Behind the Numbers

Strategic Sales Leadership:

25+ years of Enterprise Sales experience driving multimillion-dollar growth in complex B2B environments.
Scalable Systems Builder: Designed and deployed end-to-end GTM processes that improved forecast accuracy, pipeline visibility, and rep performance.
Team Builder & Culture Shaper: Led teams of 20+ ICs and managers across regions; known for developing talent and building trust fast.
Executive Engagement: Trusted advisor to CFOs and senior leaders on finance transformation, audit, and automation.

Career Highlights:

Strategic Sales Leadership:

23% Increase in average deal size for field sales
95% Clients moved into term contracts
7.8% Digital sales growth (from <1%) of Enterprise Americas revenue
8% Reduction in lead-to-sale time
<1% Logo loss rate in high-retention verticals

Examples

Forecasting Guidelines

Operational Framework

Real testimonials

Sheila is a passionate Sales Leader with a laser focus on execution. Sheila has a natural ability to pick up new processes and understand every step to closure across all the processes/teams that touch a deal.
She is an expert in sales procedures and data, and she is one of our organization's go-to people for new and inventive ideas.
Sheila has been a champion for growth and progressing early talent at SAP Concur.
Sheila has created an environment of transparency, trust, and inclusion which is felt by her frontline managers and through the entire organization.